Marble Blue
Marble Blue required a comprehensive branding overhaul for its Spanish-style boutique hotel and pool bar. The goal was to create a cohesive and luxurious brand identity that reflects the serene, elegant, and beachside essence of the location, enhancing its appeal to discerning travelers.
Logo and Typography
The logo design phase involved creating multiple concepts that embody the luxurious and serene essence of Marble Blue. The final logo featured blue tones and clean typography, evoking the calmness of hospitality and the sophistication of a boutique hotel. One of the logo variations included an illustration to enhance the visual appeal. The menu design aligned with the Spanish-style and elegant vibe, focusing on clarity with a prominent display of menu items.
Social Media and Advertising Materials
Instagram feed and story mockups were created with placeholders for future content, maintaining the Spanish-style boutique vibe. Additionally, mockups for the pool and hotel keys were developed to enhance the branding experience. These mockups aimed to highlight Marble Blue’s blend of luxury and relaxation, fitting seamlessly into the overall brand aesthetic.
