THE BREW COFFEE HOUSE
Challenge
In Spain, two friends and coffee lovers decided to follow their passion and open a café in the old town. They want timeless, modern branding. Everyone should feel comfortable when they get their coffee. They require packaging design, as well as a primary and secondary logo.
Solution
I created a branding concept that combines classic charm with modern style. Using green, pink, and ivory, both the primary and secondary logos feature the same friendly cartoon character, shaped like a coffee mug but with distinct designs. Both logos proudly display the coffee shop’s name, “The Brew Coffee House” and the slogan “Donde hasta las tazas sonrien” emphasizing the coffee shop’s welcoming vibe. This branding reflects The Brew Coffee House's spirit with its simple, minimalist packaging displaying the happy face of the character, inviting customers to enjoy delicious coffee and warm smiles.
