“Thoughts on structure —for some graphic designers, it has become an unquestioned part of the working process that yields precision, order and clarity. For others, it is symbolic of Old Guard aesthetic oppression, a stifling cage that hinders the search for expression.” Timothy Samara, Making and Breaking the Grid

Challenge

The project objective is to design 3D mockups and structures necessitating creativity and innovation to conceptualize compelling designs. Students will embark on a journey of exploration and experimentation, delving into the realm of 3D applications to craft visually striking representations. From the initial stages of building a creative brief to the final production of mockups, students will navigate the intricacies of design without predefined themes or brand identities. This challenge offers an opportunity for individuals to showcase their ingenuity and problem-solving skills, pushing the boundaries of traditional design practices to deliver exceptional outcomes.

Arctic Cloud, a sparkling water brand infused with tea and botanicals, offering three refreshing flavors: lemon, strawberry, and grapefruit. I went for a modern aesthetic, incorporating bright and vibrant colors along with a font that strikes a balance between being illustrative and sleek. Through Adobe Illustrator and Photoshop, I brought these elements together to create visually compelling mockups that capture the essence of Arctic Cloud's unique offerings.